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Listing high in search engines can be quite difficult, especially for new online businesses. As such, we normally suggest you consider running a paid placement program in conjunction with optimising your results in the free search listings.
Paid programs, such as Google’s ADwords, allow you target listings geographically or by key phrases typed in by the person searching. Digital Zoo is able to assist you with paid search engine listings by providing the following services:
- Copywriting (content) for the listings
- Generation of relevant key phrases for optimal exposure
- Analysis of required per click cost for desired positioning
- Suggestions for geographically specific content
- Reporting and conversion measurement
- Monitoring and adjustment
We also offer a number of other online advertising programs that can be undertaken on their own or in conjunction with other online marketing tasks. Banner advertisements are an effective way of gaining a website visitors attention. We can create a campaign for you, which includes:
- Copywriting (content) for the banners
- Creating of flash interactivity/creative design
- Analysis of appropriate websites for the campaign
- Booking space and submission of banners
- Reporting and conversion measurement
- Monitoring and adjustment
Viral marketing campaigns work on the premise if there is something in it for the user, they will forward it to their friends. This can work by providing users with an incentive for forwarding the information or purely by creating a creative and enticing movie or game, which they forward to friends. We can create the creative content for enticing advertisements or games and manage the reporting of the viral campaign.
For more information on our online marketing and search engine optimisation services, please
contact us
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