Research estimates several costs of bad website design. The two most striking are:
- Loss of approximately 50% of the potential sales from the site as people can't find what they are looking for.
- Loss of repeat visits from 40% of the users who will not return to the site when their first visit resulted in a negative experience.
Digital Zoo can either design your site using world benchmark standards in website usability, or provide consultancy services for you outlining the problematic areas in your website. Please contact us today to discuss your requirements.
The main aim of the research is to establish whether current websites, applications or Intranets meet the needs of users in terms of features, scalability, usability and relevance of content. By using a series of sophisticated techniques to ascertain these requirements we generate a report outlining our recommendations for improving navigation, design and content changes to best meet the needs of the users, as well as organisational business needs. As such, we propose numerous options for each consultancy, tailored to the client’s specific requirements.
Digital Zoo has developed a process for optimising website design which involves measuring the behaviour of subjects to determine both the optimal design for a site’s architecture and an objective measure of the site’s usability. The method is objective in its analysis, the results are measurable and repeatable and can stand the test of third-party interrogation by any reasonable measure of performance. The research will identify areas where the websites could be improved to deliver more benefits to the customer, in line with customer expectations, and make the site more relevant and useful to the client’s key target groups.
For more information on our website usability consulting services, please
contact us
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